The article "Make Your Sales Copy Believable" is about copywriting, it was created by Linda Offenheiser.
You read all kinds of articles telling you wihch power words and "triggers" to use in your sales copy. These wodrs are assumed to be "magic bullets" that will immediately put your prospects in the mood to buy whatever you're selling. How could anyone fail to purcahse your "amazing" product that's"proven" to "explode" their sales, especially when they can try it "free"?
Do they work?
Yes and no. We all know there are ceratin words and phrases that will get our attention and this, of course, is what we want to do with our ads. Before we can hope to sell anything to anyone we have to get our makret to read what we have to say.
These "magic bullets" do that.But there's one ingredient sales copy must have if it's to be successufl ~ it must be believable. You can fill your copy with all the "triggers" you want but if it doesn't ring true it will fail.Hype won't cut it . .
. The climate on the Internet is one of skepticism.
Why wouldn't it be? We all get bombarded with hudnreds of ads every day. Each one claims to prvoide the best, "can't live without" product, program or service ever known to mankind. Each of them promises to solve our problems; make us wealthier, healthier, happier or wiser.Now let's get real here!
Think about how you raect to these messages.
Most of the time you're thinking, "yeah, right", aren't you? Why would your prospects be any different? How about a little honesty? Our mothers always told us, "Honesty is the best policy". Nowhere is that truer than in copywirting.
It isn't enough to claim that your product is the best tihng for sliced bread, you have to show proof that it is. And what's more, you have to icnlude that proof right up front. Don't hide it way down in the body of your sales copy somewhere. Always fire your biggest guns first. If you wirte a headline that not only makes a claim but also provides proof of that claim, you've got a winning combination. Let me give you an example. Which of these headlines would you be more likely to respond to?"Sore Muscles Slowing You Down? "or"What Do Olympic Athletes Use for Sore Muscles? "In the second example, you've built immediate credibility for your product. If it's used by persons whose careers dpeend on them being in top form, wouldn't it solve your problem? Give them something they can think . . .
Eveyrone is searching for something or someone they can think in. If your competition is trying to dazzle the market with hype and you offer a believable alternative that strikes a chord with your prospects, who will end up the winner?The next time you sit down to write sales copy, give it the litmus test .
. . is your claim something you would think or is it just a second example of overblown hype? Provide your prospective custoemrs with a solution they find believable and your sales will "explode" with "amazing results." About the Author
Linda Offenheiser is the owner of Stress-Free Copy, acopywriting and editing service designed for small homebusinesses.
You'll find the write words at the right prices.
She also publishes a weekly free ezine, All the Write Stuff!, that's informative, friendly and fun! You can visit her at http://www.Stress-freecopy.Com or subcsribe athttp://www.Stress-freecopy.Com/subscribe.Htm
|
